CCR music video !!!!

https://docs.google.com/document/d/1AgpXhwdwTMH5ydNjnpn6qQyMhIDQgqD10pGo2BMm_Eg/edit?usp=sharing

1. How does your product use or challenge conventions AND how does it represent social groups or issues?

2. How does your product engage with audiences AND how would it be distributed as a real media text?

3. How did your production skills develop throughout this project?

4. How did you integrate technologies – software, hardware and online – in this project?

1.The music video used a lot of conventions in order to get the story across and understood. There were over the shoulder and panning shots which helped master the aspect of emotion. When using the over the shoulder shot, it was during a serious moment which helped understand the meaning of using it as an emotional appeal. The different conventions is what helped make the music video successful. This music video helped support teenagers and young adults as that was its original audience which helped represent maybe some of what teens feel.

2.When recording the Heartbreak Anniversary music video, it was known that I had to appeal to a certain type of audience. When coming up with a video idea, a heartbreak and relationship vibe was needed. It is very engaging because after each scene you are left wondering what's next. There is a scene where the main character finds out the ex-boyfriend is linking up with someone who was supposed to be her friend. This form of drama adds an edge that keeps viewers entertained. Since it's also not a long video and the message is quick it also keeps the focus intact as it's only a minute and 15 seconds. As I would distribute it on Youtube for many to see. 

3.My production skills developed a lot more on this project as it was a second chance. During the first project which was the commercial about myself, there wasn't much production. All I had to do was add clips together but choosing what went together and the clips is what the production truly was. While making this music video, a lot more production was required. Seeing how I wanted everything filmed was important. First dealing with how I wanted the scenes filmed. When picking the plaza it was great for the production because it had many places that allowed for filming. Deciding what places to film at were tricky but since it was filmed in the morning before the plaza was busy was very beneficial. When recording it was known that it had to be one and cut. Having more than one take wouldn't be helpful as it would just waste time and space. Deciding who was in each scene and how I wanted it to flow made me realize that this time around my production got more certain. While filming, deciding of a more wow factor was why the fight scene was more dramatic than anticipated. Also deciding on the time which was early in the day lead for decent lighting not having the dark sneak out. 

4.Using Capcut as the editing source made it very easy. From cutting the videos to adding the music. This was all done on iphones. On an iphone 12 and an iphone 13, to record all videos. Using the Capcut software allowed me to fully understand what I was editing as I used it before. First I had to put all the videos in and after doing that, the video ran too long and I had to cut some clips down. After cutting clips down and realizing that the video would be too long then making the videos at a faster speed was the only way. There were a lot of clips filmed that didn't make it in the video just because there was no place for it. Then since it was a heartbreak video and there were a different set of scenes like flashbacks and present tense, the flashback is in black and white. This allowed for a way to tell that there was a flashback so it wasn't confusing to understand while the others were in regular color. Back to changing the speed is back to the software. Changing the speed on Capcut preserved the screening of the clips. When it goes into transitions I had to make sure they were smooth as it wouldn’t be right if it looked choppy. This also goes with making sure that the videos correspond together properly. If I had a clip of the cake scene before the break up scene then the translation would have not made any sense. It also wouldn’t be smooth as they didn’t go well. When filming it was essentially to film horizontally as it allowed editing in the shape of as a music video usually is. This is important because if i recorded vertically then i would have to use a different software to first edit it so that it wouldn't look out of touch with the music video's usual angle. Another editing tool was adding the music. Whenever a music video is created the music plays over and not the background noise from the clips recorded. Muting all the clips and adding the song over was relatively easy. To add the music in was more complex. Having to export the music from a screen recording from the specific part of the song needed was how the sound came into play. Once I screen recorded then i used that video to make sure the audio cared over well. Once it did and everything was smooth, I then exported the screen recording from my photos and on to the Capcut app. Once adding the music the editing became a bit more difficult. When creating the music video, the vision before the creation was there. Once adding the music, I then had to realize that some clips would have to move around so that the song would be able to flow better and make sense. Certain points of the song I wanted it edited so that it would match the lyrics on our part. Then after all the editing and adding music was done it was time for credits. With Capcut, I usually don't have to add credits but this time they were needed. Usually when watching a music video or show the credits are rolling which is the vision i had for the video but overall in the end didn't work out. Instead I  added the credits but in a transition way so that it would bounce off the names towards the end. This was important because it was a new piece of software learned.

 Overall, the music video is a 10/10 with many efforts being made to make it that way.